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“Do Matter” is the opening track to Plaid’s 8th LP on Warp Records, The Digging Remedy. A slow burning, cinematic track, rich with arpeggios and sharp, stabby synths, it premiered with a music video by Christopher Arcella, featuring actress Claire Louge, on the 27th of May, 2016.
Arcella speaks to Warp Records about the video:
Four elements form the foundation of this video: First and foremost is Plaid’s cinematic track, which builds a long dramatic crescendo that serves as a blueprint for the narrative. The second is the album and logo art by Designers Republic which inspires the sharp-angled, modular flying objects. Third is the quiet, beautiful Arizona landscape, and fourth is actress Claire Louge’s performance which connects viewers to the mysterious events taking place in the sky.
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